Why Market and Competition Analysis Is the Backbone of SEO Strategy
The Real Cost of Flying Blind Years ago, I watched a boutique SEO agency lose a six-figure retainer because they could not explain why a rival outranked their client on 22 high-value terms. The client did not want more backlinks or faster hosting. They wanted a reason. The agency had no answer. They had never looked beyond their own keyword lists. That is when I understood that market and competition analysis is not a reporting checkbox. It is the difference between guessin